20.4.06

world cup 2006!!

Even though the next world cup is still 2 months away, the competition has been heating up recently. and i don't mean the nations playing in it, not brazil nor england nor italy. of course they are making preparations, but the race only starts after they end their domestic leagues. i was referring to the rivalry btwn nike and adidas. you can find lots of clips abt joga bonita (nike's campaign abt playing beautiful football) on youtube, where they showcase exciting stars such as ronaldinho, robinho, henry, ibrahimovic, and many more. i was wondering why there isn't any adidas ads on youtube. it was only ytd when i went to adidas.com/football then i realised it's probably cos adidas videos can't be downloaded. i watched a few from the website and was amazed by the contrast with nike.

was searching of the name of the boots i wanted to get (+predator absolute), when i saw the video of "impossible team" abt two boys playing soccer on a sandy pitch. they took turns to name players that they want on their own names, and they really appeared out of nowhere! there were kaka, zidane, cisse, beckham, defoe, lampard.. and surprise surprise.. Beckenbauer!! one of the best german players ever, from pele's generation no less, he's now the president of the organising committee of this yr's world cup held in germany. his fren laughed when jose chose beckenbauer, but look at his face when he really appeared, in 70's style football kit.. haha.. then zidane whispered in his ear to suggest platini, a french great.. reviving the wonderful rivalry btwn these 2 legends of football.. haha..

both nike's and adidas' focus are strikingly different. while nike celebrates the individual and tries to promote their brand of "beautiful football", adidas seeks to keep football a team game. watch the videos of cole vs cisse and the others, and u will see why. in those videos, those star players are matched up (wonderful selection here, plays on the intense rivalries some countries have for each other) and given 2 hours to find 10
fellow countrymen, 10 ordinary pple from the streets and play a full game against each other. wearing adidas jerseys of their national colour, singing their national anthem b4 the match (without any music), it's hard not to play at their very best.. but at the end of the day, a game is still just a game, but new frens are made.. adidas didn't forget this part.. heartening to see them shaking hands, sharing drinks and jokes, exchanging jerseys, at the end of it all..

oh and the +predator absolute!! it looks so cool.. saw from last night's match that riquelme wears the same boots too. read from the website the many features that this edition of predator have: and external heel counter for added protection of the Achilles tendon and increased stability, a split outsole to increase feel of the pitch without compromising stability, offset lacing and ergonimically correct fold-over tongue for a cleaner larger kicking surface. not to forget that it is the lightest and most powerful Predator boots ever!!

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